11:15 Domain names as a tool for competitive intelligence | |
| Competitive intelligence ... One of the key tools of modern business, even if the business itself is banal vending sunflower seeds around the nearest supermarket. And if the offline collection of such data may border on the legality and morality, then all the online flexible and multifaceted. As an example, a small case: MyBrute- a game format Zero Player Game made it impossible Runet some time in April-May 2009 Brought the "infection" with leprosy nafigator permanently entrenched in the top players, glorifying Habr this world vanity fair. There is much to speculate about the reasons for the explosive popularity of the game, with a thesis on the subject or write a few articles. My post about other things - about domain names ... April 5, 2009 I registered MyBrute.ru - full analogue of the original title of the project, but in the zone ". Py. Immediately after registering the domain was sent to the parking lot RuTsentra where the evening shows the traffic of a few hundred hosts. Excellent, I thought, and promptly registered a second domain MyBrut.com Conversion of visitors clicks MyBrut.com was an order of magnitude worse, so he was sent to Namedrive - there are more foreign context and clearly statistics system. It is statistics, not money, interested me in the first place. May 13 Mybrute.ru also went to Namedrive for easy monitoring and comparison of parameters within certain metrics. Results for the period 05.04.2009 - 03.07.2010MyBrute.RU Nic.ru: 7403 views, 364 clicks, CTR 4%, revenue $ 12.34 Namedrive: Hits: 20325, Clicks: 826, CTR 4%, revenue $ 16.23 MyBrut.COM Namedrive: hits: 99,736, 2,795 clicks, CTR% 3, earnings $ 74.14 total for the period of both domains gave almost 130 thousand hosts and $ 103. At a total cost of 900 rubles. for registration and renewal - a completely valid measure. Financial striptease Typo squatting on it is completed ... I do not think that the parking domains you can earn great money (although examples of this in the world enough). In no case do not call anyone to leave school and start-ups for the sake of "money out of thin air." I'm talking exclusively about getting information on the competitive environment, legal means. What can the domain name registration, domain typos or copies of other ccTLD domain, provided accommodation for public parking lots? With an estimate of traffic on the main project is clear. Additional sections were dependent on the capabilities of statistics in the parking lot. For a bunch of Namedrive-MyBrute is the following: Geography of the audience of the project:Search phrases are in the mind of the audience:Geography of the Russian-speaking Internet users in the world:I can already hear how you say the word Alexa. Oh yes, the world's lack of free metrics to assess the attendance of any sites. And I would not want to delve into questions of the representativeness of these tools. For a cursory assessment of any site Alexa data is sufficient. Why were used public domain parking? Yes, because they require minimal body movements to achieve a result. If you need something more, should be delegated to a domain on your own hosting and organizing the collection of statistics by means of Google Analytics. And even then, you get answers to remaining questions (not the example MyBrute): «When my competitor to advertise on radio or TV, and with what effect?" "Does competitor recruitment? " " Do I pay the bills to the contractors? " Of course, for collecting such information is at least a dozen other ways. Domains typos do not help solve the problem in a number of occasions. However, is a great tool, and, most important tool very inexpensive to use and maintenance. Renouncing the slippery topic of competitive intelligence, can give another motivation for the registration of domain typos. Many people like to bet, many see themselves as major strategies and predictors of the future, saying after the event: "Well I did once say that Kin One of Microsoft not shoot!" Or «Opera Unite dead-end - torrents still decide! ". And you try to fix his hunch over the domain name and a little bet with myself. Then, and not have to prove who knows the market better, feels trends or sees brighter future ... Statistics and life puts everything in its place! | |
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