13:49 Agnitum agnitum | |
| Just two publications have attracted my attention today. And let one already for April 30 but who now reads the CW? So, "an outpost against viruses" by special correspondent of open systems in St. Petersburg, Dmitry Zhelvitsky, and "Interview with Mikhail Penkovsky, commercial director of Agnitum" on his beloved I anti- Malvar. What's worth mentioning? Announce Anti-Virus Agnitum passed without a press pump, "The official presentation of new items happened after the first month of its sales through the Internet and in conjunction with the release of a boxed product." The cost of annual license - 499 rubles, while "Agnitum ready to raise the price, if asked to do distributors. This applies to both Russian and foreign-language versions. " Agnitum promotion decisions in Russia ... and abroad is very different. In western countries ... Agnitum has resorted to the tactic of incentives installations through distribution to all registered users of Outpost free English-language promotional licenses new items, which are valid for six months. "Given the initiatives LK + Web + Yandex and Corbin, it's hard to say what is expressed by the difference. Most likely, Russia is simply more people who are willing to pay for a good product at once. However, while this applies only to the Fire - a pure antvirusa yet there is no "track record". Interestingly, the own market share agnitum estimates at 9.5%, which amounts to 10.8 million in the final price. Mr. Penkovsky believes that "Symantec, McAfee, TrendMicro and Kaspersky Lab" eat off more than 80% of the market. God is with her with math, it seems to have all the marketing people's big problems but you at least common sense but where? After a little lower on the course of the play pnuv BitDefender and Sophos, Mikhail gives Esetu 15% (Zhelvitsky by 17%,: lol) It is interesting that of all the tools of internet marketing the most Michael believes an effective search engine marketing, which includes and search engine optimization and contextual advertising.'s hard to pass by this thesis, given that hypothetically, just above the Agnitum advertising on the pages of issue, a potential buyer sees the banner "I-line." Although there YAN Of course ... Well, for a snack, the question of the AM: "Agnitum spends quite a bold PR-politics lately. Do you fear that, subsequently, this approach can play against you? "Tell me, ladies and gentlemen, what courage PR-Agnitum policy and what it is," a bold public relations policy? Ret counted in Yandex 20 (twenty) references for company news, boldly pancake. This, a bold policy: "LC agreed to give an adequate response of Agnitum, suddenly invaded the field and it was issued in March of product Outpost Antivirus Pro 2008. In response to this business ... lunge LC has released a standalone product Kaspersky Firewall ". Pc week cool, though April Fool .. Stay tuned | |
|
| |
| Total comments: 0 | |